December 2009
2 posts
Online PR management
Online PR management has become the buzz word since the advent of the igh speed internet era where everyone is connected online. Most of the conventional mails have been replaced b the email since the usage of mails have has a profound impact in the new age economic scenario. This enabled huge companies to reduce cost and improve efficacy. This means that most of the companies and employees are...
Marketing Strategies and Return on Invest
Marketing and Return of Investment or Marketing ROI come under marketing performance management a method used to determine the relative effectiveness of marketing in determining the returns of investment due to marketing and allied strategies. The MPM analyses investments made under marketing , analysis of strategies forged targets achieved ,goals etc in effectively deciding the investment...
November 2009
8 posts
1 tag
Marketing ROI and the concepts
Marketing ROI is a very serious affair. Many financial heads of the company are sceptic when it comes to ROI based on marketing strategies. Many solutions or methods have been devised to optimise the ROI based on marketing. Many of these methods have found to be but many have found to be less effective and at times counterproductive.
Whatever may be the reason many companies pursue marketing not...
1 tag
Internet PR techniques Continued
Internet marketing and internet pr or internet based public relations are of the new world order after the advance of the internet. The internet has caused a revolution in terms of how companies reach their audience and users in these times of internet penetration to a mas audience. However Public relations based on internet lack a personal touch and therefore needs a lot of sustained work to...
1 tag
Advertisement and Business to Business
B2B advertisement is much more complicated for the cost factors will be up on both the sides of the purchase. The customer in itself is a seller in some way and the client will strive to keep the cost minimalistic. This should be a challenging task while one gets involved in selling products to a business. The service or the product sold to other business ventures should be well quoted and the...
1 tag
Internet PR techniques
Internet based PR efforts go a long way in cementing the relations between individuals and enterprises. Since the advent of internet we see that internet has the medium of choice or is being the medium of choice in dissimilating information. The reason is of course it can support a wide variety of mediums. The information is storable retrievable and so on creating an online presence goes a long...
1 tag
Marketing ROI - the debate on it
Marketing ROI or return of investment is something that any marketing head will dread. Most often the returns on marketing are questioned and have led to intense debates between finance and marketing heads across the boardrooms. Return of investment is a debatable topic but most of the companies vouch the benefits of marketing.
Apart from creating and maintaining brand value the kind of customer...
1 tag
Mobile Solutions for B2B Services
B2B mobile solutions are the way forward .As more and more business are taking place over mobile phones it is only appropriate to develop applications for mobile phones. Mobile phones are platforms of change of a revolution. Convergence of devices has led the cell phone to be the all inclusive gadget. More and more people rely on their mobile phones ranging from entertainment to business. The...
1 tag
ROI on Marketing
Return of Investment or ROI on Marketing in short is something that baffles many financial gurus worldwide. Research says that the percent of ROI based on their spending for marketing depends on a number a factors. These include the marketing platforms that one chooses the type of ad agencies that one employee. Return of Invest is relative and not absolute in terms of marketing. The duration of...
1 tag
SEO and mobile services buzzing topic in the web
SEO and Mobile Services has been the buzz word that is ruling the web domain for the past few years. It is one of the fast growing domains in the realms of web development. Search Engine Optimisation has gained in prominence due to the rise in Google as a search engine. The indexing and the various other options through which the Google site indexes the web pages has made it imperative that a...
October 2009
2 posts
1 tag
Iphone Widgets
Iphone widgets are increasing by the day. The popularity of the iphone has helped in the creation of a large number of widgets. These widgets can be purchased through iTunes store. Most of the widgets are available for free. These widgets are usually extensions of web 2.0 applications or dedicated iphone widgets. The SDK for manufacturing iphone widgets is open source and this has helped in...
Public relations in the world of Internet
Internet PR has been the new tool for companies and individuals worldwide to built on their reputations and market them to a worldwide audience. Internet PR derives the benefits and the advantages of Social Media Networks. These social media networks give people their identity and individuality and this feature is completely made use in Internet PR. Internet based PR is gaining popularity by the...